Why Social Media Visibility is Important
Increased Brand Visibility: Social media platforms often appear in Google search results, so when people search for your brand name, your social media profiles (like Facebook, Instagram, LinkedIn, etc.) can rank prominently, helping potential customers find and engage with you.
Local SEO Benefits: For businesses with a Google Business Profile but no website, active social media can still improve local SEO. Social media engagement, reviews, and interactions indirectly signal relevance to Google, potentially boosting your local pack ranking.
Customer Trust and Credibility: A strong, active social media presence builds credibility and trust with your audience. Google recognizes brands with a consistent online presence, which can enhance perceived authority.
Engagement Signals: Although these signals are not a direct ranking factor, high engagement on social media channels (such as likes, shares, comments) can amplify brand mentions, potentially leading to more organic searches for your business, which is a positive indicator for Google.
Activities covered in Social Media Visibility
- Content Posting on Instagram
We create and post content on Instagram (4 posts per month) to engage your local audience, using the platform’s reach to bolster your local SEO efforts. - Blog Publishing on Quora/Medium
We publish blog posts on platforms like Quora or Medium starting from the second month. These platforms help position your business as a local authority and drive organic traffic to your website. - LinkedIn and YouTube Content
We publish a LinkedIn post once every three months if you have a LinkedIn page, and we highly advise creating one. Additionally, we publish a YouTube video once every three months, edited from basic video content provided by you.
